Substitution of Rare-Earths for advanced novel Magnets in Energy and Transport Applications is on a mission to develop innovative and sustainable advanced magnetic materials that substitute REE in the energy and transportation sectors. This project will work on developing and upscaling 3 types of magnetic phases: high-entropy alloys, ferrite-based composites and W-type ferrites, which could be deployed at large scale in the permanent magnets market. Substitution will be demonstrated in final applications by developing REE-bonded magnets for automotive components, and by designing and building prototypes for a REE-lean wind generator, a REE-free flywheel and a REE-free/lean e-motor for electric vehicles. The key technologies, skills and materials to achieve this impact will be developed within EU borders, contributing to a more resilient, autonomous and industrially competitive Europe.